Power of Business Logos

Many business people don’t realize the power and importance of their business logo. They underestimate its ability to impact customers and influence their buying decisions. However, savvy marketers know how to use their logos to gain a competitive advantage in the marketplace and increase their customer base and profits.

If a business logo is used properly, it can be a tremendous tool to attract customers and gain market share. It is essential to the success of your company. A professional logo represents the essence of your company and is the first impression potential customers receive. A well-designed logo captivates customers, draws them into your business and leaves them with a positive feeling about your company. However, a poorly-designed logo can actually repel customers and give them a bad feeling about your business. It is actually worse than having no logo at all because of the negative impression it leaves in peoples’ minds.

The bottom line is, if your logo is more appealing to customers than the logos of your competitors, you can gain an advantage in the marketplace, attract more buyers, and earn more profits!

Your logo needs to be the best it can be. If you already have a logo, take a fresh look at it to see how it compares to those of your competitors. If you don’t have a logo, get one immediately! In either case, if you’re not a graphic designer, hire one. Remember, a cheap-looking, poorly-designed logo will cost you customers. You want one that will draw potential customers to your business and away from your competitors.

Color Your Logo For Maximum Attractiveness

The perfect logo design for your business should achieve your goals for brand recognition, whether it appears in black and white or in color. Flexibility of design, especially when it comes to color, guarantees attractiveness regardless of the presentation.

For specific advertising purposes, the colors that you choose for your logo are important because their shade, intensity, and fit with your specific type of business will determine the effectiveness of your graphic representation. Your choices should enhance your brand recognition power by matching your business and blending with selected icon and font to create a single, cohesive image.

Keep these points in mind when selecting colors to incorporate in the design of your company logo:

–Match the colors with your unique business characteristics. For example:

-consider neutral shades for a relaxed, yet professional business purpose, for example, a medical office, legal services provider or accountancy business.

-warm colors, such as reds, yellows and oranges are great for attracting attention and provide a welcoming ambiance and for the hospitality and restaurant fields. They also project energy helpful to sellers of children’s toys, furnishings and clothing, especially when used with simple primary shades.

-feminine shades of pink, purple, pale green and blue enhance recognition for products being marketed to women, such as fashions, accessories, cosmetics and jewelry.

-smart, slick contrasting colors such as black, silver and white work together to create a brisk business image that indicates efficiency and competence, particularly helpful for a business involved in sales, real estate or public service.

-the use of patriotic colors in company logos indicates dedication and trustworthiness. They are usually used to create logo art for government agencies or businesses that market products associated with a patriotic purpose or celebration, such as flags, uniforms, souvenirs and promotional materials.

–Be aware of the level of saturation used in your logo design, the colors should complement the text and icons without overwhelming them or obstructing them from instant recognition.

–Don’t expect the colors used in the computerized version of your design to look exactly the same when reproduced in printed form. Some colors do not transfer to equivalent ink tones. If you are working on your own and have limited design experience, you should probably consult a professional with regard to this field.

–Consider your logo colors in light of your entire business color scheme. Letterhead, collateral promotional materials, your website design, physical store (if you operate one) and your packaging should coordinate to project an image of efficient cohesiveness, adding to the professionalism of your corporate image. It might not be necessary to make everything match, but avoid clashes at all costs.

Choose and apply your logo colors carefully and the result will be a logo that attracts the right customers to your business for all the best reasons.

Veterinary Clinic Logo Design

If you are going into business as a veterinarian and looking at opening your first clinic then a logo design should be high on your list of priorities.A logo is important for a veterinary clinic as it gives it an identity that separates it from all the other vets operating in the same market area.

A professional veterinary logo also helps to develop a brand for a clinic over the years as the goodwill that it builds up in the community increases.

Let’s take a look at how typical veterinary clinic logos are made up and some of the common images that are used on them. This will hopefully give you some ideas and inspiration for communicating with your designer when the time comes.

Conveying the Right Image

A logo can be used to encourage people to respond favorably to your signage and advertising. However, to be successful in this respect it must be professional looking and it must send out the right message. It is important that you project an image that shows the value that your business places on the health and wellbeing of animals and their care and treatment.

Your logo may even help to clarify exactly what veterinary niche you are in if you are specializing. And if you target a certain type of client then your logo may be especially designed to reach out to this specific group of people.

Common Images on Veterinary Clinic Logos

While it is perfectly acceptable to have a basic text logo highlighting only the business name, many vets go for logo designs that also feature an image or symbol relating to animals. The main purpose here is to grab the viewers attention and help them to quickly identify the logo in question as one belonging to a veterinarian.

Veterinarians do have their own symbol which is known as the veterinarian’s caduceus. This symbol is commonly used in veterinary school logos and is also adopted by a small percentage of vets as a part of their logo designs as well. While this does add a nice professional touch most of your customers will not recognize this symbol for what it is anyway so it is questionable whether it is worth including.

In some parts of the world a green cross symbol can be used to identify a veterinary clinic. Some vets even incorporate a red cross into their logo design as well although this does seem a little misleading.

More likely, veterinarians will go for logos featuring relevant animals in some way. These can be done in an animated style giving the appearance of a clinic mascot. They can also be done in a more abstract way by using shapes or silhouettes of animals. A paw print is another popular image.

Also common on veterinary business logos is the symbol of a heart, perhaps to represent the strong bonds that animals and people have. The heart can be a symbol of health as well as love.

Color Choice

Veterinarian logos can be colorful and fun depending on how you want to market the business. Vet logos typically use more conservative colors in comparison to pet stores and other pet related businesses. Darker colors like navy blue and black can give a more serious and reliable impression.

Font Style

There are many different kinds of font or lettering styles that can be used as part of a logo design. The style of font used can also help to enhance the overall message of the logo. Your designer should be able to show you a variety of concepts with a number of different fonts.

Getting a Professional Design

As a vet, your design skills are probably not up to a standard high enough to consider doing your own logo. With a logo being of such great importance you really have to outsource this critical task to the professionals. Using clip art or cheap templates that are sold over and over again to businesses won’t cut it. By taking this approach you will end up with something unoriginal that may even get you into legal trouble at some point in the future.

Luckily there are a number a logo design firms operating online that can create some unique concepts for you that have been created and customized with your business needs in mind. With a custom logo you get a considerable amount of input into the design process at the beginning and along the way.

To ensure that your designer understands the kind of brand that you want to develop you should give them as much information about your clinic as possible. Let them know exactly what kind of services you offer and who your target market is. You can even refer them to some other vet logo designs that you like and they may be able to incorporate some elements of these designs into your logo.

How Important it is to have a Professional Logo Design for your Business?

There are a lot of things that contribute towards the success of a business. Having a good quality product doesn’t necessarily assure the success of a business.

To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design.

I think it is absolutely important for all corporate bodies to realize the importance of having a custom designed logo. A professional logo design goes a long way to establish the identity and exude the attitude of the company. Now, when we say ‘professional logo design”, we must understand that it is not a child’s play, its a specialist job and better if it is assigned to a professional logo designer. The corporate bodies need to appoint the specialist in the field to get it done. I definitely do understand that its lot of fun to design your own logo; You play with colors, try out your drawing skills and spend some idle time to think what should be the design, at the end you land up with a very common concept of having the initials of your company in some twisted fashion or putting in a sleazy slogan to say your product is the best or some other things like that.

However, that is not how your logo should be, it is not just a small graphics to appear in your business cards and letterheads. A logo, if done properly can leave a long and deep impression on your customers mind. They go a long way in depicting the image of your business. You can well understand, how powerful a logo can be if you think about the golden M of McDonalds–the moment you see that, you know its’ them. Just think about the IBM logo or Swoosh of Nike, do you even take a moment to think, to whom does that logo belong? That shows how powerful impact a logo can create in the mind of your customers. Wouldn’t you like your company to have an equally powerful logo?

A professionally designed custom logo can be very powerful in representing the company profile, the nature of job they do and the attitude of the company. It helps to build the identity of the company and distinguishes your service from your competitors in the industry.

These days its really easy to find a professional logo designer and the best part is that they offer the service at real cheap rates which can be afforded by the smallest of business houses. There are so many logo design firm that offers excellent custom logo designs at unbelievable low rates. There are even companies that would happily do a quality logo for you for just $60-$80. Some companies would even allow you to quote “Your price” for “Your Logo” and they will do it at whatever price you quote. What can be more wonderful than this? Does it really make sense not to have a good logo even when you can have it so cheap?

The good news is, these days the corporate houses have started to realize the importance of establishing their brand and they are acknowledging the crucial role that a company logo plays in this process. The sooner the business houses realize the importance of professionally designed custom logo and stationery the better it will be for them and also for the graphic designing industry.

Excel in Your Business With Corporate Apparel and Custom Embroidered Clothing

Corporate apparel is one of the best and economical branding ways. There are various ways of promoting and branding a company or a business but corporate apparel appears to be very inexpensive and a customer acquiring way. In corporate apparel the logo of the company should be printed on the front, back or at the side of the clothing which ensures the business is promoted by just wearing the apparel of the company. The company that wants the promotion of their items or brand name issues corporate clothing for their employees and also many times these logo t shirts are distributed amongst the staff or the university students which ensures the item to be promoted and popularizes the company.

The corporate apparel is a very good and multi productive way of the promotion. Company gets other benefits apart from popularization of brand name logo t shirts of the company with these. By using this way of promoting items company becomes visible not only to the wearer but also to the people who see them. Corporate clothing are of various types and also available in different styles and colors like, suits, jackets, polos, desk shirt, golf shirt, T-shirt, logo t shirts, etc. By using this promotional item one can retain and even can acquire new customers for the business and services that the company is providing. Apparels have companies’ logos or slogans on them which are designed in different ways and styles, colors.Now a days pens, tea coasters, mugs or mementos are also getting popularity as promotional corporate apparel.

Logo t shirts are put on these items in two different ways one by screen printing and another by heat transfer mechanism. In this world of sophistication, these items are also available as online items with huge discount and in myriads number of choices

Custom embroiders clothing is another way of promoting business but this way is superior to the printed clothing because of its durability and choices. Embroidered clothing are handcrafted item which ensures its high quality logo t shirts and also as a great fashion in today’s corporate world. Custom embroidered clothing is very elegant and ensures sophisticated look to the wearer. One most important thing that one has to take care of while purchasing such items is that threads of the embroidered clothing should be of good quality and it also should match with the image of the company. Threads of the logo t shirts clothing usually made up of polyester, rayon and clothing which ensures the best quality of these clothing.