The perfect logo design for your business should achieve your goals for brand recognition, whether it appears in black and white or in color. Flexibility of design, especially when it comes to color, guarantees attractiveness regardless of the presentation.
For specific advertising purposes, the colors that you choose for your logo are important because their shade, intensity, and fit with your specific type of business will determine the effectiveness of your graphic representation. Your choices should enhance your brand recognition power by matching your business and blending with selected icon and font to create a single, cohesive image.
Keep these points in mind when selecting colors to incorporate in the design of your company logo:
–Match the colors with your unique business characteristics. For example:
-consider neutral shades for a relaxed, yet professional business purpose, for example, a medical office, legal services provider or accountancy business.
-warm colors, such as reds, yellows and oranges are great for attracting attention and provide a welcoming ambiance and for the hospitality and restaurant fields. They also project energy helpful to sellers of children’s toys, furnishings and clothing, especially when used with simple primary shades.
-feminine shades of pink, purple, pale green and blue enhance recognition for products being marketed to women, such as fashions, accessories, cosmetics and jewelry.
-smart, slick contrasting colors such as black, silver and white work together to create a brisk business image that indicates efficiency and competence, particularly helpful for a business involved in sales, real estate or public service.
-the use of patriotic colors in company logos indicates dedication and trustworthiness. They are usually used to create logo art for government agencies or businesses that market products associated with a patriotic purpose or celebration, such as flags, uniforms, souvenirs and promotional materials.
–Be aware of the level of saturation used in your logo design, the colors should complement the text and icons without overwhelming them or obstructing them from instant recognition.
–Don’t expect the colors used in the computerized version of your design to look exactly the same when reproduced in printed form. Some colors do not transfer to equivalent ink tones. If you are working on your own and have limited design experience, you should probably consult a professional with regard to this field.
–Consider your logo colors in light of your entire business color scheme. Letterhead, collateral promotional materials, your website design, physical store (if you operate one) and your packaging should coordinate to project an image of efficient cohesiveness, adding to the professionalism of your corporate image. It might not be necessary to make everything match, but avoid clashes at all costs.
Choose and apply your logo colors carefully and the result will be a logo that attracts the right customers to your business for all the best reasons.